A few weeks ago, I published an article about the importance of storytelling and how the stories we told laid the foundation for the brand refresh we unveiled in May. Serendipitously, leading PR publication O’Dwyer’s released its annual rankings around the same time, demonstrating the business value that our storytelling delivers.
In 1971, we were founded with roots in Agribusiness and Advanced Manufacturing. Fast forward nearly 50 years, and in 2019, we were recognized as the #1 agency in Agriculture, the #2 agency in Home Furnishings, and the #2 agency in Industrials – three markets in which our experience spans decades.
Regionally, G&S was ranked as the #6 agency in the Southeast and #10 in the Midwest, further solidifying our value to specific geographical markets. Here are some of our greatest points of pride from the most recent O’Dwyer’s rankings – celebrating our history, our progress and our future.
#1 in Agriculture
G&S has established itself as an unrivaled leader in the ag space over the past 50 years. We combine an intimate knowledge of the science behind growing and production with a thorough understanding of the audience to deliver campaigns that resonate and move the business needle. From launching brands that crush their sales projections to helping an established market leader transform its approach to social media engagement, our deep roots in agribusiness extend across every crop and every stage of the supply chain from farm, to field, to fork.
#2 in Home Furnishings
In the home and building industry, G&S has partnered with leading names in everything from elevator equipment suppliers and building materials manufacturers to retailers and distributors of kitchenware, bathroom fixtures and home furnishings. Our experience spans the commercial and residential building sectors and includes both household names and leading OEMs. More recently, we partnered with market leader Coldwell Banker on its own brand transformation, leveraging our longstanding media relationships to vault the established real estate company to success.
#2 in Industrials
Another legacy market for G&S has remained among its greatest strengths as an agency. Where the intricacies of advanced manufacturing, chemicals and industries may intimidate some, G&Sers face the challenge with enthusiasm, transforming some of the most arcane processes into stories that connect, engage and inspire. Over the years, we’ve crafted narratives around water treatment, cement manufacturing and flexible packaging that have landed among the pages of Forbes, Fortune and CNN Business. We even brought The Dow Chemical Company to the Olympic stage in PyeongChang in 2018.
#9 in Professional Services
Our financial and professional services work stands at the intersection of human intellectual capital and cutting-edge technology. G&S has helped clients transform and transition their brands to a new era of intensifying competition and increased focus on digital engagement. From reimagining an insurance company’s digital brand presence to helping financial advisors navigate the perceived threat of AI, we tackle complex financial challenges with creative storytelling that helps brands differentiate themselves from a crowded marketplace.
A National and Regional Leader
In addition to its ranking of 19 on the list of public relations firms in the United States, G&S was also ranked the #6 PR firm in the Southeast and the #10 firm in the Midwest. Our presence in Chicago and Raleigh has fueled our penetration of key markets while situating us near springs of innovation.
Our award-winning work has positioned us as champions and changemakers as we support both market leaders and new disruptors. As we approach our 50th anniversary as an agency, we’re eager to continue to build on our history of inspiring action, emboldened by our new purpose to help innovative companies change the world.