It’s no surprise that more than half of Americans use the Internet to search for healthcare information online—but did you know only 30 percent trust that information? According to a recent survey of 243 U.S. adults aged 18+ conducted in September by G&S Business Communications, that’s the trust gap healthcare companies are facing.
In this G&S Inside Story, Marjani Williams and Emily Hirsch discuss some of the challenges in the healthcare industry and why effective communication is critical for bridging the trust gap, battling misinformation and empowering consumers.
To learn more, listen to their conversation below. You can also discover more in their recent feature in O’Dwyers: Communications’ Role in Filling Healthcare’s Trust Gap.