Business communications firm G&S is excited to announce client wins at the 2021 North American SABRE Awards. Our Syngenta and Coldwell Banker Real Estate clients brought home the gold for their engaging and insightful programs, setting them apart from the competition.
#ExperienceTheAction of a Plant's Journey
Syngenta won in the Best Trade Show category for its #ExperienceTheAction campaign. The program featured an immersive virtual reality experience at the pre-COVID-19 Golf Industry Show (GIS) in 2020 and took attendees on a journey inside a plant to show them the benefits of the Action brand fungicides from Syngenta.
Partnering with G&S, Syngenta captivated one of its key audiences with this unconventional campaign. To pull off this award-winning program, our creative team drew inspiration from superhero movies and video games to create the sensation of shrinking down to the size of an atom.
Nurturing The American Dream by Supporting Diverse Entrepreneurs
There is a reason why Coldwell Banker has been a leader in the real estate industry, guiding people home for 115 years—the brand leads the charge in supporting real estate business owners from all backgrounds. Coldwell Banker's Inclusive Ownership program, which won the Best Real Estate & Construction award, is an industry-first approach to help increase the representation of minority, women, LGBTQ+, and veteran entrepreneurs in the real estate industry. Since launching in February 2020, the brand has welcomed 14 new companies led by diverse real estate entrepreneurs via the program.
"We are ecstatic to announce these two big wins in this year's SABRE Awards," said Steve Halsey, G&S chief growth officer. "It is gratifying to know that our work with our clients, across disciplines, continues to drive innovation and change on a national level."
For more than 20 years, the SABRE Awards—one of the world's largest PR awards programs—has recognized campaigns, agencies, and people for Superior Achievement in Branding Reputation and Engagement. G&S is honored to be in the winner's circle this year and look forward to what 2022 has to bring.