G&S Wins TaranisPartnering with a Tech Innovator Set to Revolutionize Agriculture
August 31, 2020
G&S Business Communications (G&S), an integrated agency that helps innovative companies change the world, welcomes a new client to its agribusiness roster: Taranis.
Each season, growers inspect their fields, looking for signs of pests, nutrient deficiency or other challenges that threaten crop yield. They rely on sample data collected from various checkpoints to make informed decisions about when and how to address these challenges. Using manual scouting methods, growers can only cover five to 10 checkpoints over several hours.
By combining advanced aerial imagery with artificial intelligence, Taranis has pioneered a digital agronomy solution that captures leaf-level data from more than 100 checkpoints in just minutes. Taranis’ proprietary AI2 SmartScout Solutions then scours a database of more than one million pest species to identify threats, helping farmers address production challenges to lower input costs and maximize crop yields.
“We’re excited to embark on this journey with Taranis,” said G&S Managing Director Dana Ferrell. “Its technology has the potential to transform the agricultural industry, and we look forward to helping the team achieve its goals.”
Taranis selected G&S as its partner of choice to help establish its position as the agricultural intelligence leader in the U.S. and Brazilian markets. Bringing close to 50 years of experience successfully servicing clients in the agricultural industry, the G&S team will provide strategic counsel and communications support uniquely grounded in extensive industry knowledge and guided by market research and insights.
“Taranis is working to usher in a new era of technology that helps advisors anticipate their grower’s needs and improve yield,” said Michael DiPaola, Taranis GM North America & VP Global Sales. “We are growing rapidly, and our needs are continually evolving. I cannot think of a better partner to help us best serve our customers and build this new, exciting category in the market. G&S is tailor-made for this level of growth and has the skills, experience and methodology to ensure that it is done right… every time.”
Taranis joins a diverse catalogue of agribusiness and agtech clients at G&S, including Syngenta, CropTrak, Lallemand and MonoSol, among others.
Taranis is a global precision agriculture and analytics firm that leverages its drone technology and artificial intelligence to scout fields and assess signs of early risk factors that can impact crop health. With venture funding of $60MM to date, the company operates in North and South America, Eastern Europe, Australia, Asia Pacific and the Middle East.