NEW YORK – G&S Business Communications, an award-winning integrated marketing communications agency and part of the G&S Integrated Marketing Communications Group, is proud to announce the promotion of Beth Crisafi Smith to senior vice president. A dedicated leader with 19 years of agency experience, Beth has consistently demonstrated exceptional leadership, a passion for teamwork, and a deep commitment to her clients and colleagues.
As the senior leader on several of the agency’s advanced manufacturing and professional services accounts, Beth has cultivated strong partnerships across client organizations, driving a collaborative "Win Together" approach that positions the agency as an essential partner.
“Beth’s expertise in delivering audience-centric, integrated strategies has helped engage audiences across complex supply chains – maximizing program results, client satisfaction, and value,” said Brian Hall, principal and president. “Beth has also led successful efforts to win new clients and lead their marketing communications programs.”
“Known for her enthusiasm and positive energy, Beth is also a caring leader who inspires her team and peers at the agency grow, thrive, and find fulfillment in their work,” said Hall.
As senior vice president, she will join the Group’s Executive Steering Committee (ESC) and take leadership of the agency’s Corporate Social Responsibility (CSR) program, Harvesting Hope.
Beth’s career at G&S spans nearly two decades, during which she has provided strategic counsel, driven media coverage, and led integrated communications initiatives for G&S clients. She is a graduate of Syracuse University, where she earned a B.S. in Communications & Rhetorical Studies.