With a mixture of pride and sadness, we bid farewell to Executive Vice President Ralph Katz, who has announced his retirement after nearly 50 years in PR.

A scion of the industry, a principled leader and a beloved friend, Ralph's trajectory from Burson-Marsteller alumni to CooperKatz founder saw him leading landmark campaigns for some of the world's most innovative companies while earning the respect and admiration of his colleagues and employees. I am proud to call Ralph not only a colleague, a business partner and a mentor but also a friend.

I sat down with Ralph to reflect on his career and elicit his perspective on the communications industry today and over the years. I invite you to watch my conversation below with an innovator, leader and friend who truly understood what it means to inspire action. 

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