While 2022 is off to a chaotic start around the world we’re still seeing new trends emerge. We know many of the topics will be on the minds of our clients and likely affect their business plans in the coming year. Here are ten quick insights into what 2022 might have in store for business.

Take a look and let us know what other key business trends you’re anticipating this year. One thing we know for sure, it will be a year of opportunities for the brands that take advantage. 

Eight in 10 consumers will see the world as ALL digital in 2022. (Forbes)

Digital transformation will shift to include more creativity-fueled transformation. In 2022, future fit firms will think beyond digital transformation to implement initiatives that tightly fuse CX and EX. (ZDNet)

51% of North American respondents said they expect economic conditions in their home country to improve over the next six months.(Pew Research)

The 2021 explosion in e-commerce will result in an estimated 33% growth rate of logistics earnings to $792 billion worldwide. (CDF1)

More than 84% of consumers say that they’re most concerned about cost increases for food and fuel. (Logistics Management)

In 2022, more than 50% of US adults will regularly make purchases from brands that align with their personal values. (Forrester’s)

Several Wall Street economists are predicting GDP growth of 3.8% to 3.9% in 2022. (Reuters)

AND US Real GDP growth could rise to 5.0 percent (annualized rate) by Q4 2022. (conference-board.org)

For digital-leaning brands, 75% of efforts to create automated, personalized engagement won't meet ROI goals because of inadequate buyer insights. (McKinsey)

$10 billion in design spending will shift to pro-accessibility vendors and services. Specifically, they will ratchet up accessibility and privacy investments due to pressure from lawsuits. (Forrester’s)


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