G&S, a business communications agency that helps innovative companies change the world, announces the appointment of Nicholas Love to Vice President of Digital Marketing. The move is part of the agency's broader digital-first strategy, following its rebrand in May 2020.
Under Love's leadership, the Digital Marketing team will have four core pillars, including digital enablement, multichannel excellence, digital advertising, and performance marketing & strategic capabilities. Love is responsible for client relationships, collaborating across multiple agency functions, overseeing day-to-day operations, and continued expansion of the agency's digital offerings.
"We are reminded of the large role digital platforms play in our lives as the pandemic continues to change the way we operate," said Principal & Managing Director Caryn Caratelli. "Nick has helped pave the way for an easier transition to omnichannel strategies with digital at their core. For the last two years, he has been a strong voice in helping advance our digital capabilities and shaping the practice into what it is today. We are thrilled to appoint him to this role and are excited to see where he takes us next."
Love has been an industry-leading expert on digital marketing and transformation for over 10 years, advocating for enhanced digital strategy and innovation. He earned both his B.A. and M.S. from Grambling State University and is a highly sought-after counselor and speaker by the Page Society, Netbase, Hootsuite and Brandwatch. He is also a two-time Adweek Executive Mentee and spent the summer as a mentor with the Marcus Graham Project.
"I’m incredibly excited for this opportunity," said Love. "Digital transformation for companies worldwide is a necessary step to remain competitive in today's reality."
Love assumed his new role on September 1.
