In this episode of "G&S Inside Story," Chelsea D'Amore and Kristen Carmen sit down to discuss why business leaders need to take a strategic approach to their own visibility and brand-building in the market.
Across industries, business leaders serve as the human touchpoint between the brands they represent and their key audiences. How they engage externally -- with customers, with media, with other stakeholders -- is crucial to developing trust in businesses and the larger social constructs they interact in. Chelsea and Kristen cover how today's tumultuous news cycle requires dedicated time and resources to put executives in a position to have positive, productive conversations.