Insights for the Evolving Advanced Manufacturing and Energy Industries
In this episode of “G&S Inside Story,” Beth Smith and Josh Laster delve into the macro trends that are impacting B2B communications in 2024, and the complexities of communicating in a world characterized by volatility, uncertainty, complexity, and ambiguity (VUCA).
This year is expected to be one where there will be a convergence of geopolitical, social and technology forces creating a unique set of challenges and opportunities. Beth and Josh offer their thoughts on how communicators - especially those in the advanced manufacturing and energy industries - can navigate these complexities; from being more prepared, to being more human.
As we forge ahead into an era defined by rapid change and uncertainty, the insights shared in this conversation offer practical strategies to not just navigate the challenges, but also to embrace the opportunities that lie ahead.