G&S Business Communications, an award-winning, integrated marketing communications agency that helps innovative companies change the world, announces the appointment of Christine King as Vice President of Digital Marketing.
King joined G&S earlier this year as Associate Vice President of Digital Marketing—bringing with her 16+ years of marketing and advertising experience and a passion for empathetic, service-oriented leadership. By expanding its digital expertise and knowledge bank, King sees a bright future for the Digital team at G&S.
“I envision our growth being in lockstep with market expectations and trending early where we can,” King said. “Being proactive is always the best position for our team to be in. Our Digital Pillars are comprised of incredibly talented architects that truly have a passion for the work they do. I want to see this team grow and foster their success.”
Prior to joining G&S, King was director of digital marketing at TealBook, where she cross-functionally executed a full company rebrand and helped grow their marketing pipeline. Earlier, she co-founded CASK Communications and was their principal marketing consultant. In this role, she consulted as marketing director, project manager, and lead strategist for many clients, assisting them on improving all aspects of their marketing strategies. King’s portfolio of clients includes brands like Nestlé, The Ohio State University, Bed Bath & Beyond, Genentech, and Pedialyte.
"I am very excited for Christine to join and lead our team," said Caryn Caratelli, principal and managing director, client service and digital at G&S. "She is a caring and collaborative leader, who will continue to build and evolve our strong digital department. Christine brings unique skills, a breadth of experience and a strategic vision that will help guide our clients in a complex, competitive and connected world. I look forward to seeing the success she will achieve in this role."