Community building in today’s social climate comes with many considerations; perhaps more than ever before. Social media provides the baseline, but it is a relatively disconnected community we have come to take for granted. However, community is still the foundation upon which brands and individuals create connections. There are still people who see that intrinsic need for belonging and endeavor to create communities that inspire advocacy and support for people who need it.
I have always believed that the best way for any brand to create relationships with the people they hope to serve is to invest in the community to which they belong. It is part of the reason Facebook Groups still work. On the less savory end of the spectrum, the tribes we belong to often color our view of the world and what we value as people.
That’s why I was so excited to talk to Lindsay Kaplan, co-founder and Chief Brand Officer at Chief. Chief was started in 2019 as an executive network meant to serve women who currently or who aspire to be executives. Lindsay, and her co-founder Carolyn Childers, have strived to build a community that invests in women and thus far, that investment looks like it’s paying off. Watch the video above or check it out wherever you listen to podcasts.