G&S Business Communications, an award-winning, integrated marketing communications agency that helps innovative companies change the world, announces the promotion of Aaron Wilson as Vice President of Digital.

Wilson previously served as Director of Digital Experience at G&S and has nearly two decades of experience in front-end development, product design, UI/UX, interactive content, web development and graphic design. Effective immediately, he now has responsibility for the agency’s digital department, managing teams focused on social media, marketing automation, web development, user experience, and analytics.

"Aaron has both a depth of proven expertise in developing high-impact digital solutions and a breadth of experience in immersive storytelling," said Luke Lambert, president and CEO. "He brings a holistic view on how digital communications can be harnessed and deployed as a point of advantage across G&S clients and target markets. When you add in his collaborative leadership style, Aaron has all of the right ingredients to help our entire digital team continue to grow, innovate and flourish."

Prior to joining G&S, Wilson served in a number of developer, designer, manager and director roles. One constant throughout his career has been his ability to help pioneer new, innovative solutions. He has proven expertise with a range of coding technologies, as well as in design thinking, ideation, user journeys, persona building, prototyping, testing and research.

“We have a really strong and talented team in place and it is an honor to be tapped to lead digital marketing at G&S,” Wilson said. “Our job is to help our clients, and the agency, continue to be at the forefront of the markets we serve, helping them develop, deliver and deploy innovative solutions that help them gain and maintain market share.”

Wilson earned a bachelor of arts, concentration graphic design from Western Carolina University.

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