In the current media landscape, it often feels like there is a new crisis every day. In a world where no information is safe from mass spread and more businesses are experiencing controversy, brands must be prepared to manage trust within the workplace and with their customers. But what exactly can be done to measure trust and avoid a fallout? In today’s episode, we speak with Dr. LaShonda Eaddy, Assistant Professor of Public Relations and an Arthur W. Page Center Senior Research Fellow at Penn State.

This episode covers:

• Social media as a trust-measuring tool
• Finding your audience and tracking their sentiments
• Examples to follow and those to avoid
• Key steps for building effective crisis management strategies