The role that business plays in society is vastly different than it was 10 to 20 years ago and integrated marketing communications agencies have had to adapt…fast. A 2022 survey found that 82% of consumers want brands to align with their values. Younger demographics, including Millennials and Gen-Z, are at the forefront of this evolution.

Luke Lambert is the outgoing President and CEO of G&S Communications. As he prepares to move on from this post, he recounts his career beginnings in PR and journalism and his natural pivot into management. Anne Green, co-host of Building Brand Gravity (and Luke’s successor as G&S CEO) invites him for a chat on agency leadership, cultivating culture, championing DE&I in the communications industry and leading with values.

Hear our conversation with Luke Lambert, President & CEO at G&S Communications, where we discuss:

• Natural transitions into leadership roles and the importance of being grounded in the business
• Cultivating trust in yourself and in your team
• How to deliver on clients’ needs today while still investing in innovation for tomorrow
• Creating and staying true to your brand’s voice in a more volatile social and political landscape
• The importance to DE&I to organizations and how to authentically champion progress