Welcome back to Building Brand Gravity.

In this episode, Anne interviews Dr. Osei Appiah, a renowned communication and race scholar who serves as a Professor in the School of Communication at The Ohio State University. Dr. Appiah explores critical questions on building meaningful diversity across the fields of marketing, communications and advertising – and supporting Black talent in particular. This includes:

• The importance of race in the field of communication
• Intentional approaches to cultivating and empowering Black professionals
• Historic barriers to building and sustaining a strong talent pipeline
• The roles of industry and academia in making change and building belonging

Dr. Appiah shares his thoughts on the progress of diversity in the advertising and marcomms industry and provides insight into how we can work together to increase representation and empower Black talent by highlighting BASCA – the Black Advertising and Strategic Communications Association. Dr. Appiah Founded BASCA as a partnership between students, faculty, and professionals to develop and prepare Black students for careers in advertising, communications, marketing and more