Balancing Tradition and Technology in Agriculture Marketing - G&S Business Communications

The advancements in digital marketing from just 5 or 6 years ago to now are staggering – even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it.

Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn’s unconventional career journey – with beginnings in electrical engineering – saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host Kyle A. Turner invited Rosalyn for a conversation on the podcast.

Listen in as Kyle and Rosalyn discuss:

• Misnomers and misunderstandings about technological advancement in agriculture today
• The ubiquity of digital marketing and what it looks like in agriculture
• The importance of identifying your audience, and meeting them where they are across digital platforms
• How recent evolutions in the ag industry are driving changes to the marketing around it
• The power and potential of AI tools on the digital marketing landscape